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Nancy Jones Real Estate
Project type
brand design, social media
Date
May 2024
I designed a unique and memorable brand identity for Nancy Jones, a dynamic real estate agent in St. John's. Nancy wanted a look that stood out from the typical real estate "look", something that spoke to her warm personality and her commitment to helping clients find their dream homes.
Using pink tones and an overarching "love" motif, I crafted a brand that feels inviting and personal, much like Nancy herself.
The logo design was the starting point. I combined a serif font with swirling handwritten script to balance strength and add a personal touch. The pink palette elegance and femininity while conveying a sense of warmth and approachability.
Beyond the logo, we extended this cohesive branding across all of Nancy’s marketing platforms. From business cards to brochures, and even her social media presence, I ensured that her brand was consistently represented.
Managing her social media has been particularly exciting. I have been creating engaging content that highlights her listings, shares home-buying tips, and celebrates client successes. Each post is crafted to reflect Nancy's personality and encourages clients to work with her to "fall in love with" their homes.